So Where Are All Those Nasty Hurricanes?
The world of window film have lived through two years of peace and quiet during hurricane season 2006 and 2007. D'ya think they are happy??
Obviously "if you live by the sword, you die by the sword" , rules of war apply!
Most of our local competition has focused on that one issue- -HURRICANES.
No Hurricanes = No Business!
You could argue that had there been the level of hurricane activity we experienced in 2004 and 2005 these folks would be considered geniuses!
To be fair there has always been a link between growth in sales versus storm activity in Florida. The industry as we know it was really jump-started by Hurricane Andrew. This is the singular event that triggered the type of advertising (dummies with baseball bats) that fed upon the fear of homeowners in Florida and beyond.
We recall the stream of St. Paul Types that would beat their corporate drums insisting that no matter what the climate, economic or otherwise, sales growth would have to be at least 15-30% each year, or else!
The irony of that corporate mindset is that if business planning and the weather cooperated there would be spikes in sales, yet when that occurred it would all be chalked up to luck! Once upon a time at a large gathering a particular fellow said "he'd rather be lucky than good."! Well sir. .no luck= no good?
Our business planning has been based solidly around the following principles:
1. Offer the best solutions for our customers.
2. Promote the energy savings and Green Initiatives that our Window Films provide. This includes rebates as well as tax incentives.
3. Fixation on the reduced energy consumption costs of our VISTA and Huper Optik Window Films. The economy is dragging (despite what the Presidential candidates tell us!) Now is the time to save $$ and cutting down your monthly utility costs by 15-20 % makes sense!
4. Value is based upon performance rather than a well known brand name, particularly when that brand is famous for products other than window film! This requires a considered approach of solid consumer education and product solution comparisons. Film to Film we have never lost.
5. Competition is good for consumers! Ultimately that's the bottom line and the race goes to the swift and most flexible!
6. Uncompromising ethics. We don't have to fib about our product's performance or make claims that are unfounded like "our clear film rejects 97% of the heat." Yes-- we have heard that nonsense from the competition! Imagine their customer's surprise when their home remains quite warm?? 39% heat rejection versus their 97% claims are easy to quantify.
Two years without a hurricane in Florida means bad news for our competition. Advanced Film Solutions couldn't be happier for them!
And that's our two cents!
Obviously "if you live by the sword, you die by the sword" , rules of war apply!
Most of our local competition has focused on that one issue- -HURRICANES.
No Hurricanes = No Business!
You could argue that had there been the level of hurricane activity we experienced in 2004 and 2005 these folks would be considered geniuses!
To be fair there has always been a link between growth in sales versus storm activity in Florida. The industry as we know it was really jump-started by Hurricane Andrew. This is the singular event that triggered the type of advertising (dummies with baseball bats) that fed upon the fear of homeowners in Florida and beyond.
We recall the stream of St. Paul Types that would beat their corporate drums insisting that no matter what the climate, economic or otherwise, sales growth would have to be at least 15-30% each year, or else!
The irony of that corporate mindset is that if business planning and the weather cooperated there would be spikes in sales, yet when that occurred it would all be chalked up to luck! Once upon a time at a large gathering a particular fellow said "he'd rather be lucky than good."! Well sir. .no luck= no good?
Our business planning has been based solidly around the following principles:
1. Offer the best solutions for our customers.
2. Promote the energy savings and Green Initiatives that our Window Films provide. This includes rebates as well as tax incentives.
3. Fixation on the reduced energy consumption costs of our VISTA and Huper Optik Window Films. The economy is dragging (despite what the Presidential candidates tell us!) Now is the time to save $$ and cutting down your monthly utility costs by 15-20 % makes sense!
4. Value is based upon performance rather than a well known brand name, particularly when that brand is famous for products other than window film! This requires a considered approach of solid consumer education and product solution comparisons. Film to Film we have never lost.
5. Competition is good for consumers! Ultimately that's the bottom line and the race goes to the swift and most flexible!
6. Uncompromising ethics. We don't have to fib about our product's performance or make claims that are unfounded like "our clear film rejects 97% of the heat." Yes-- we have heard that nonsense from the competition! Imagine their customer's surprise when their home remains quite warm?? 39% heat rejection versus their 97% claims are easy to quantify.
Two years without a hurricane in Florida means bad news for our competition. Advanced Film Solutions couldn't be happier for them!
And that's our two cents!
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