The Inner Circle: The Power of The Internet 101A

The Inner Circle

Advanced Film Solutions WindowFilmUSA.COM

The Inner Circle: The Power of The Internet 101A

The Power of The Internet 101A

Window film dealers throughout the USA have responded to our consulting side of Advanced Film Solutions.

One question that seems top of mind is the Internet and whether they should consider Pay Per Click (PPC) sponsored searches? Some manufacturers consider this to be their entire marketing strategy for 2009.

WOW!

Such impressive creativity and investment !

If you believe that these "leads" are being directed to you than the simple answer is "don't spend your own money!"

On the other hand,

Which of their 3 dealers gets fed the leads?

It's a "dog eat dog world out here!

Just consider the last few months.

If the corporate types ran a 24/7 pay per click program:

What did they do with all of those leads?
Who decided whether you received the lead or did they hand that lead to the other dealer or dealers in town?
On what basis was that choice made?

How about dealers that are not based in your market advertising as though they operate in your market through their own pay per click? I really like that technique; it inspires me.

Mike Feldman