Tired of boring web searches, check out Mrs. Dewey!

Our window film dealer friends throughout the USA have responded to our consulting side of the Advanced Film Solutions portfolio.  One question that seems top of mind is the Internet and whether they should consider Pay Per Click (PPC) sponsored searches?

Several of the manufacturers have invested in PPC throughout 2008.  This includes VISTA, Huper Optik and 3M. 
If you believe that these "leads" are being directed to your dealership than the simple answer is "don't spend your own money!"

                
Which of their 3 dealers gets fed the leads? If not you, than who? It's a "dog eat dog world out here!

Nothing concerning corporations and their "marketing" (dare we even call it that!) ever works that simply or fairly.



Just consider the last three months of activity.  This was the top of the season- -right??  If the corporate types ran a 24/7 pay per click program and even went so far as to add their competitor's brand name into their search words (we know who you are!) what did they do with all of those precious leads? Who decided whether you received the lead or did they hand that lead to the other dealer or dealers in town? On what basis was that choice made?

Never mind, you already know the answer to that question- -don't you?

How about dealers that are not based in your market advertising as though they operate in your market through their own pay per click? 

       
Are you fighting for the same leads? Is that Atlanta dealer (squirrelly pretending to be a bird in Birdville??)

One dealer, in particular, has created landing sites on the web to "pretend" that they have been selling in your town for over a decade.  The dealer in Atlanta has the nerve to call Tampa - -T-Town or Jacksonville, J-Ville, in an obvious, and infantile attempt to appear hip or savvy to your market.

Our bottom line:

The Internet is the NEW YELLOW PAGES.  You have to be in it.
Since certain manufacturer's have shown you how cute they can be with search terms, simply follow their lead. 
Decide how much you are willing to budget each month.  Stay within that budget.

Determine which search terms you will be sponsoring? "Window Film" as a search term is too generic and can become expensive with little return on investment.

Test your own market for various search phrases and track which dealers are sponsoring these search terms?
Remember to search at different times of the day. This may give you different results.

For direct assistance with your marketing efforts on a strictly confidential basis contact Mike Feldman, Advanced Film Solutions at 877-575-3456.

We will schedule the time you need to grow your business. 

Mike Feldman