Window Tinting Marketing To Boomers- Give Me Your Sick And Tired?
When I read something in the NY Times it makes me sit up straight and pay attention! 
This article appears in their Weekend Section and describes how Marketing Types are attacking the Baby Boomer Generation Pocketbook!
Seems that the guru's have lined us up into four distinct categories:
1. Ageless Explorers- Folks with money who respond to silver haired scuba divers.
2. The "Comfortably Content" - Folks with money, but more attracted to dogs and fishing.
3. The "Live For Today's"- They wish they could relax but didn't save enough "greenies".
4. The "Sick and Tireds" basically ready to die, and they seem attracted to anything that makes the waiting less painful, particularly if it costs less than $19.95.
So here's my Window Tinting. .errr. .window film marketing plan for my fellow boomers in each grouping!
1. Rich guys and gals: We have the best stuff for your Porsche, BMW and Benz.
White Glove treatment.
Hey guys, how about this recent Forbes list of the most overpriced cars in the world?
2. Comfortably Content- We serve coffee and donuts while you wait for your tinting!
3. "Live for Todays!"- Come in today- we will give you 15% off!
4. "Sick and Tireds"- Sick of that glare?? We will cut that down 85% - Why should you get eye strain??!!
Advanced Film Solutions
877-575-FILM
(PS- Here's a real kicker. .It's safer to get a heart attack in a Casino than in a Hospital!!)
This article appears in their Weekend Section and describes how Marketing Types are attacking the Baby Boomer Generation Pocketbook!
Seems that the guru's have lined us up into four distinct categories:
1. Ageless Explorers- Folks with money who respond to silver haired scuba divers.
2. The "Comfortably Content" - Folks with money, but more attracted to dogs and fishing.
3. The "Live For Today's"- They wish they could relax but didn't save enough "greenies".
4. The "Sick and Tireds" basically ready to die, and they seem attracted to anything that makes the waiting less painful, particularly if it costs less than $19.95.
So here's my Window Tinting. .errr. .window film marketing plan for my fellow boomers in each grouping!
1. Rich guys and gals: We have the best stuff for your Porsche, BMW and Benz.
White Glove treatment.
Hey guys, how about this recent Forbes list of the most overpriced cars in the world?
2. Comfortably Content- We serve coffee and donuts while you wait for your tinting!
3. "Live for Todays!"- Come in today- we will give you 15% off!
4. "Sick and Tireds"- Sick of that glare?? We will cut that down 85% - Why should you get eye strain??!!
Advanced Film Solutions
877-575-FILM
(PS- Here's a real kicker. .It's safer to get a heart attack in a Casino than in a Hospital!!)
Posted by Mike Feldman at 1/6/2008 8:12 AM 
Categories: Recent window film news, Car Tinting Tampa-St. Pete-Clearwater-Pasco, Humor Unusual Weird, Consulting Coaching, Vista, Huper Optik
Tags: Baby Boomers Marketing 2008
Categories: Recent window film news, Car Tinting Tampa-St. Pete-Clearwater-Pasco, Humor Unusual Weird, Consulting Coaching, Vista, Huper Optik
Tags: Baby Boomers Marketing 2008
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