Logophobia -Window Tinting Performance Beats Brand Name Florida & USA
I get a kick from my postings (below) that I wrote last year about logo-phobia.
At the time of the original posting the 3M folks were about to have their dealer meeting in Orlando.
My former colleagues were busy adding new dealers in major markets while still asking their dealers to stay faithful. The hypocrisy was palpable. They even came up with an incredible recruiting program that would pay a dealer money if they helped recruit someone else that might sell their film. That was as bizarre a program as I have ever heard. Probably one of their Six Sigma-ites dreamed that one up!
Still as I expected many of their dealers irrationally feared losing the name brand and the logo.
Note they were not worried about losing anything resembling product superiority.
It's that false impression of innovation and excellence that we battle against every single day with FACT after FACT!
Perception- against reality!
Now that Advanced Film Solutions and particularly WindowFilmUSA.com will be broadening our coverage throughout the country; we will get to catch up on the larger population centers. It's been a while since I made the rounds, but my guess is we will be catching up with the rest of the 49 states in short order!
The 3M folks have evidently elected to loosen their loyalty requirements (I know this because thanks to their actions many of their dealers are migrating toward the films that we carry!)
I'll assume that their team of dynamic sales people are geared to recruiting new dealers and are dangling that logo as their bait.
Perhaps I am incorrect and they will instead respect their channel and allow them to make a suitable profit so they can market accordingly.
On the other hand. .
The challenge in 2009 is to be profitable against the declining economy trend.
The 3M competition remains strong in name recognition while remaining weak in product performance ( how's that wider width NV15 working for ya?) and limitations in the solutions being offered.
They still can't pass the 4.5 LB Missile test on any of their security films with a solar tint (ANY!!) DUH!
Their ceramic intro is just a few months away.
This should be interesting given the South Koreans blabbing to everyone about where exactly that stuff will be coming from!
Loose lips boys. .
Plus there's a heck of a lot of Virginia scent going around "your" films lately
. .might that be Jasmin I detect??
And can it be true that your favorite "partners" the Depot Boys and the Blind Budgeteers are going (they already did, we all knew that months ago!) private label??
Hmmmmm?
They will be so difficult to beat. .
I love that picture on the right!
Let's have at it. .
Here there and everywhere!
Because that's what it's all about!
Mike Feldman
WFUSA
###
9/21/08
I posted this way back in February, 2008.
There has been a movement toward independent action by many of my friends in the window film business.
The perception and branding strategies have eroded based upon objective reality and consumer solution requirements.
Many current and former red logo dealers are navigating through their local markets with a renewed emphasis on providing documented solutions, tested and passed solutions, Certified by NFRC solutions etc.
We see this migration as positive and we offer our consulting skills to assist any dealer move forward as they create their new marketing plans for the fourth quarter, 2008 and 2009.
Mike Feldman
February 12, 2008
Logophobia a dangerous affliction has stricken people in the window tinting film business. Outreach groups have formed to help these poor folks deal with their irrational fear of losing a particular logo of film.
Seems they believe that it doesn't matter how the film actually performs on a home or a car. If that logo is plainly in view, all is well in their world and consumers will buy higher priced installations for modest to mediocre performance.
Just yesterday I received a panicked call from a Logo-phobia victim in Miami who has been treated poorly by his logo. He wants to stop his addiction to fear and yet he fears the unknown. Here he is on a recent drive!
Note his reaction when we mention his LOGO! Sad. .isn't it?
We are helping him and other logo-phobia sufferers every day to deal with his post logo stress syndrome. .
Fortunately Logophobia is curable and consumers have never caught this disease.
Consumers want results and performance.
Consumers want wider width films with no seams.
Consumers want a film that passes the 4.5 LB Missile Test!
Consumers want a non interfering non-metallic film that qualifies for Energy rebates
Consumers want NFRC Certified superior heat rejection and glare rejection.
Consumers want realistic pricing and value!
Consumers won't buy from window film people who treat consumers like they are in a window film depot!
Tampa Bay, Orlando and Sarasota consumers ask for Vista, Lumenesse and Huper Optik!
Call Advanced Film Solutions
877-575-3456
At the time of the original posting the 3M folks were about to have their dealer meeting in Orlando.
My former colleagues were busy adding new dealers in major markets while still asking their dealers to stay faithful. The hypocrisy was palpable. They even came up with an incredible recruiting program that would pay a dealer money if they helped recruit someone else that might sell their film. That was as bizarre a program as I have ever heard. Probably one of their Six Sigma-ites dreamed that one up!
Still as I expected many of their dealers irrationally feared losing the name brand and the logo.
Note they were not worried about losing anything resembling product superiority.
It's that false impression of innovation and excellence that we battle against every single day with FACT after FACT!
Perception- against reality!
Now that Advanced Film Solutions and particularly WindowFilmUSA.com will be broadening our coverage throughout the country; we will get to catch up on the larger population centers. It's been a while since I made the rounds, but my guess is we will be catching up with the rest of the 49 states in short order!
Branding as ancient as the Pyramids
The 3M folks have evidently elected to loosen their loyalty requirements (I know this because thanks to their actions many of their dealers are migrating toward the films that we carry!)
I'll assume that their team of dynamic sales people are geared to recruiting new dealers and are dangling that logo as their bait.
Perhaps I am incorrect and they will instead respect their channel and allow them to make a suitable profit so they can market accordingly.
On the other hand. .
The challenge in 2009 is to be profitable against the declining economy trend.
The 3M competition remains strong in name recognition while remaining weak in product performance ( how's that wider width NV15 working for ya?) and limitations in the solutions being offered.
They still can't pass the 4.5 LB Missile test on any of their security films with a solar tint (ANY!!) DUH!
Their ceramic intro is just a few months away.
This should be interesting given the South Koreans blabbing to everyone about where exactly that stuff will be coming from!
Loose lips boys. .
Plus there's a heck of a lot of Virginia scent going around "your" films lately
. .might that be Jasmin I detect??
And can it be true that your favorite "partners" the Depot Boys and the Blind Budgeteers are going (they already did, we all knew that months ago!) private label??
Hmmmmm?
They will be so difficult to beat. .
I love that picture on the right!
Let's have at it. .
Here there and everywhere!
Because that's what it's all about!
Mike Feldman
WFUSA
###
9/21/08
I posted this way back in February, 2008.
There has been a movement toward independent action by many of my friends in the window film business.
The perception and branding strategies have eroded based upon objective reality and consumer solution requirements.
Many current and former red logo dealers are navigating through their local markets with a renewed emphasis on providing documented solutions, tested and passed solutions, Certified by NFRC solutions etc.
We see this migration as positive and we offer our consulting skills to assist any dealer move forward as they create their new marketing plans for the fourth quarter, 2008 and 2009.
Mike Feldman
February 12, 2008
Logophobia a dangerous affliction has stricken people in the window tinting film business. Outreach groups have formed to help these poor folks deal with their irrational fear of losing a particular logo of film.
Seems they believe that it doesn't matter how the film actually performs on a home or a car. If that logo is plainly in view, all is well in their world and consumers will buy higher priced installations for modest to mediocre performance.
Just yesterday I received a panicked call from a Logo-phobia victim in Miami who has been treated poorly by his logo. He wants to stop his addiction to fear and yet he fears the unknown. Here he is on a recent drive!
We are helping him and other logo-phobia sufferers every day to deal with his post logo stress syndrome. .
Fortunately Logophobia is curable and consumers have never caught this disease.
Consumers want results and performance.
Consumers want wider width films with no seams.
Consumers want a film that passes the 4.5 LB Missile Test!
Consumers want a non interfering non-metallic film that qualifies for Energy rebates
Consumers want NFRC Certified superior heat rejection and glare rejection.
Consumers want realistic pricing and value!
Consumers won't buy from window film people who treat consumers like they are in a window film depot!
Call Advanced Film Solutions
877-575-3456
Posted by Mike Feldman at 3/22/2009 4:04 AM 
Categories: Ceramic Film Versus Prestige, Consulting Coaching, Vista, Huper Optik, Humor Unusual Weird, Orlando window film window tinting
Tags: Logophobia 3M window film brand name versus performance
Categories: Ceramic Film Versus Prestige, Consulting Coaching, Vista, Huper Optik, Humor Unusual Weird, Orlando window film window tinting
Tags: Logophobia 3M window film brand name versus performance
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