When Good Concepts Go Bad
Events have a peculiar way of evolving.
Quite often a concept that we think will be productive (profitable) can turn out to be problematic.
Well meaning and well intentioned people aren't immune to these negative outcomes; so it's critical to conduct thought experiments before initiating a policy or program that quite often, takes on a life of its own.
Here are some examples:
Most business owners naturally will react negatively to any or all of these activities.
In the past there were limited alternatives. Today there are a host of opportunities to explore.
This isn't anything other than the normal course of business.
Cause and Effect!
Sometimes your "eyes are opened" by what lies outside your closed world. The choices and depth of the product line, the wealth of information and quality of the film. The unmatched clarity of the adhesives and most important; people who treat you like a customer, rather than an employee!
Your future and your sense of dignity can be changed today.
Quite often a concept that we think will be productive (profitable) can turn out to be problematic.
Well meaning and well intentioned people aren't immune to these negative outcomes; so it's critical to conduct thought experiments before initiating a policy or program that quite often, takes on a life of its own.
Here are some examples:
- Supporting the efforts of one dealer to establish a nationwide network of installation when the entity is under capitalized and does not have the endorsement of the other channel partners.
- Direct sales of window film to commercial accounts naturally includes selling or bidding against your own independent channel partners.
- Immediate short gain experiments of adding new dealers in major MSA's where the existing dealer will suffer a severe loss of equity in their marketing investment and by doing so, provide the impetus for that dealer to "jump ship".
Most business owners naturally will react negatively to any or all of these activities.
In the past there were limited alternatives. Today there are a host of opportunities to explore.
This isn't anything other than the normal course of business.
Cause and Effect!
Sometimes your "eyes are opened" by what lies outside your closed world. The choices and depth of the product line, the wealth of information and quality of the film. The unmatched clarity of the adhesives and most important; people who treat you like a customer, rather than an employee!
Your future and your sense of dignity can be changed today.
Posted by Mike Feldman at 2/21/2008 4:42 AM 
Categories: Consulting Coaching
Tags: consulting window film
Categories: Consulting Coaching
Tags: consulting window film
The examples you cite seem to be born from desperation. Many have an investment in this field of expertise and won't stand idle while a brand tries to operate in the darkness of gray areas. Shine your light on dirty deeds.
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