Divorce Window Tint Style
As an observer of all things window film, let me take a shot at analyzing the recent turmoil in Florida Window Tinting Circles (yeah, this is after all my blog, and the Thought Police no longer have any influence on me.)
Thought Police and their channel!
2006 and 2007 window film sales throughout the state took a direct hit, which is the exact opposite of our recent hurricane experience over the same 2 year period.
This has created a perfect storm (I love the weather analogies!)
Once mighty dealers are cutting their advertising budgets along with their staff of sales people and installers.
They are limiting expenses and carrying much less inventory.
They are watching their dimes since their ROI on ads and mailers have dramatically declined.
The manufacturers are in a tizzy.
They took credit for the 2004-5 window film bonanza typically hiding their Florida sales success in their overall numbers for the USA. "You live by that sword you should die by that sword." These boys have as much window film knowledge as your most recent hire. Do you think for one second that they consider their dealer's viewpoint other than asking themselves; how angry do you think he or she will get? Puh-Leeze!!
So what to do?? What to do??
They add smaller dealers in the same markets they were once taking market share with one or two major players.
They go after the "other" manufacturers dealers basing their decisions on perceptions of these competitive dealers market share. (The manufacturer might gloat at first about adding a "big boy" to their mix, but wait until those bills start getting past due!!)
They blame their own dealers for "losing touch" with their selling message.
They threaten their dealers.
“It is interesting that the industry has invented new ways to lose money when the old ways seemed to work just fine.”
What do their dealers do??- Call "Cheaters"??
They call the competitive manufacturers and ask to carry these films.
They pretend that they are still promoting their original film.
They use the old brand name and trade logos of their original film, but bait and switch to the new choice.
Perhaps these dealers and their window film manufacturers should spend an hour with Dr. Phil??
"Is this working for you folks?"
Here's my sage advice:
If your manufacturer or their distributor has seen fit to play footsie with your local competitor tell them to take a hike!
Stand up for your dignity and make them hurt in their bottom line pocketbook.
Vote with your feet and let them have that competitor! You know what will happen once that guy gets going with them. .don't you?
"He that laughs last laughs hardest!"
Payback Time is NOW! What goes around comes around!
Thought Police and their channel!
2006 and 2007 window film sales throughout the state took a direct hit, which is the exact opposite of our recent hurricane experience over the same 2 year period.
This has created a perfect storm (I love the weather analogies!)
Once mighty dealers are cutting their advertising budgets along with their staff of sales people and installers.
They are limiting expenses and carrying much less inventory.
They are watching their dimes since their ROI on ads and mailers have dramatically declined.
The manufacturers are in a tizzy.
They took credit for the 2004-5 window film bonanza typically hiding their Florida sales success in their overall numbers for the USA. "You live by that sword you should die by that sword." These boys have as much window film knowledge as your most recent hire. Do you think for one second that they consider their dealer's viewpoint other than asking themselves; how angry do you think he or she will get? Puh-Leeze!!
So what to do?? What to do??
They add smaller dealers in the same markets they were once taking market share with one or two major players.
They go after the "other" manufacturers dealers basing their decisions on perceptions of these competitive dealers market share. (The manufacturer might gloat at first about adding a "big boy" to their mix, but wait until those bills start getting past due!!)
They blame their own dealers for "losing touch" with their selling message.
They threaten their dealers.
“It is interesting that the industry has invented new ways to lose money when the old ways seemed to work just fine.”
What do their dealers do??- Call "Cheaters"??
They call the competitive manufacturers and ask to carry these films.
They pretend that they are still promoting their original film.
They use the old brand name and trade logos of their original film, but bait and switch to the new choice.
Perhaps these dealers and their window film manufacturers should spend an hour with Dr. Phil??
"Is this working for you folks?"
Here's my sage advice:
If your manufacturer or their distributor has seen fit to play footsie with your local competitor tell them to take a hike!
Stand up for your dignity and make them hurt in their bottom line pocketbook.
Vote with your feet and let them have that competitor! You know what will happen once that guy gets going with them. .don't you?
"He that laughs last laughs hardest!"
Payback Time is NOW! What goes around comes around!
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