Perception Versus Reality- Window Tinting USA
I wrote the post below more than two years ago.
As we moved forward with windowfilmusa.com our core philosophy remained sound.
We will propose and install the best of the world of window film. These are the films that serve more than 95% of the US Market share in home and commercial window films . The true industry leading solutions.
We keep our finger on the pulse of this business.
This includes having frequent meetings and conversations with the true industry leading companies.
SunTek and (just yesterday V-Kool) and of course our associates at CP Films and Huper Optik.
For example when Armorcoat announced in late 2008, that they had met the ASTM Medium missile test on their Stainless 8 ML Solar Security combination films; we naturally signed up!
We are take on outdated perceptions and dusty myths throughout the USA.
3M has their windowfilm depot's and home depot agent programs.
We offer performance, value and innovation.
Windowfilm USA!
Daring to compare!
Mike Feldman
WINDOWFILMUSA.COM
877-428-3456
###
March 14, 2008
Someone asked me if I missed the that LOGO?
That red 3M logo that was on my business card for 33 years.
The subject came up yesterday when we were discussing our last 6 months sales and our business plans for 2008.
One key adviser made the comment that if we had that logo, imagine how many more installations we might have performed simply based on the consumers awareness level of the 3M name? Plus he went on, "with your background as National Sales Manager, imagine your credibility?"
This is pretty much what I told him:
Certainly I am proud of my 33 years with 3M.
I am also realistic in recognizing, all things being equal, an uninformed (in window film) consumer would be inclined to select the better known logo over a company or solution that was less well known to them.
Would it help getting in the door?
Probably!
Would we be able to up our installed prices based upon the consumer's perception?
Possibly!
Would that Logo placed on an ad, generate a better return or response rate?
Very likely!
Is that the "be all and end all" the difference between winning versus losing?
Absolutely not!
We deal in facts rather than hyperbole.
Consumers, particularly in a tougher economy, are less inclined to make a knee jerk selection when it comes to investing in a window film solution. Now more than ever with Hurricanes squeezing Florida right in the middle!
Our emphasis is on educating our clients.
Accurately comparing our Lumenesse Vista, LLumar and Huper Optik Window Films versus the logo boys or our Solar Gard friends.
If the logo should win based on the consumer's research and determination that they actually offer a better and documented safer solution, than so be it!
After all this Hilton is also very well known!
When Advanced Film Solutions consults with prospective clients we have a somewhat unique advantage.
We are quite familiar with the "logo films" compared with the Vista Window Film and Lumenesse portfolio. We can demonstrate the advantage in performance, optical quality and why interior designers select our Lumenesse or Vista Films.
We can also explain why having Vista Films certified by the NFRC are so important!
These ratings separate fact from fantasy about film performance.
Our films are certified, theirs? Hmmmmm. (NO!)
Plus our full line of combination solar and security films that pass the ASTM medium Large Missile Test and Cycling that they fail.
We deal with facts, features, quantifiable advantages and benefits.
We win based on these solid facts.
In more homes and buildings throughout Florida than any other window film company.
Advanced Film Solutions!
We love the comparison!
We'll show you why we are different.
Advanced Film Solutions
877-575-3456
As we moved forward with windowfilmusa.com our core philosophy remained sound.
We will propose and install the best of the world of window film. These are the films that serve more than 95% of the US Market share in home and commercial window films . The true industry leading solutions.
We keep our finger on the pulse of this business.
This includes having frequent meetings and conversations with the true industry leading companies.
SunTek and (just yesterday V-Kool) and of course our associates at CP Films and Huper Optik.
For example when Armorcoat announced in late 2008, that they had met the ASTM Medium missile test on their Stainless 8 ML Solar Security combination films; we naturally signed up!
3M has their windowfilm depot's and home depot agent programs.
We offer performance, value and innovation.
Windowfilm USA!
Daring to compare!
WINDOWFILMUSA.COM
877-428-3456
###
March 14, 2008
Someone asked me if I missed the that LOGO?
That red 3M logo that was on my business card for 33 years.
The subject came up yesterday when we were discussing our last 6 months sales and our business plans for 2008.
One key adviser made the comment that if we had that logo, imagine how many more installations we might have performed simply based on the consumers awareness level of the 3M name? Plus he went on, "with your background as National Sales Manager, imagine your credibility?"
This is pretty much what I told him:
Certainly I am proud of my 33 years with 3M.
I am also realistic in recognizing, all things being equal, an uninformed (in window film) consumer would be inclined to select the better known logo over a company or solution that was less well known to them.
Would it help getting in the door?
Probably!
Would we be able to up our installed prices based upon the consumer's perception?
Possibly!
Would that Logo placed on an ad, generate a better return or response rate?
Very likely!
Is that the "be all and end all" the difference between winning versus losing?
Absolutely not!
We deal in facts rather than hyperbole.
Consumers, particularly in a tougher economy, are less inclined to make a knee jerk selection when it comes to investing in a window film solution. Now more than ever with Hurricanes squeezing Florida right in the middle!
Our emphasis is on educating our clients.
Accurately comparing our Lumenesse Vista, LLumar and Huper Optik Window Films versus the logo boys or our Solar Gard friends.
If the logo should win based on the consumer's research and determination that they actually offer a better and documented safer solution, than so be it!
After all this Hilton is also very well known!
When Advanced Film Solutions consults with prospective clients we have a somewhat unique advantage.
We are quite familiar with the "logo films" compared with the Vista Window Film and Lumenesse portfolio. We can demonstrate the advantage in performance, optical quality and why interior designers select our Lumenesse or Vista Films.
We can also explain why having Vista Films certified by the NFRC are so important!
These ratings separate fact from fantasy about film performance.
Our films are certified, theirs? Hmmmmm. (NO!)
Plus our full line of combination solar and security films that pass the ASTM medium Large Missile Test and Cycling that they fail.
We deal with facts, features, quantifiable advantages and benefits.
We win based on these solid facts.
In more homes and buildings throughout Florida than any other window film company.
We love the comparison!
We'll show you why we are different.
Advanced Film Solutions
877-575-3456
Posted by Mike Feldman at 7/27/2010 4:35 AM 
Categories: Ceramic Film Versus Prestige, Orlando window film window tinting, Vista, Lumenesse
Tags: 3M logo versus reality
Categories: Ceramic Film Versus Prestige, Orlando window film window tinting, Vista, Lumenesse
Tags: 3M logo versus reality
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