The Clear Winner-Ceramic Window Tinting Film Versus Multi-Layered Optical Film
Posted by Mike Feldman at 8/2/2008 6:24 AM and is filed under Orlando,Ceramic Film Versus Prestige,Vista,Huper Optik 
"They" say that the winners during a recession are those brands that either focus on the high end, or those that appeal to the "lowest" price solution or commodity product.
Our business plan at Advanced Film Solutions certainly wasn't created accidentally.
We developed a strategy that would allow us to compete and win in every residential or commercial consumer niche.
High End - Deed Restricted or gated communities, golf communities, condo's and town houses. Gulf, Bay or lake view properties. High end retail stores (jewelry, curious, furniture, rugs, clothing retail stores and financial institutions.
Affluent homeowners are comparing our Vista Terre and Huper Optik Ceramic Films versus the 3M Prestige Film.
A prototypical Vista or Huper Optik dealer would naturally be biased toward their own product solution. This would challenge the researching consumer to view the selling "pitch" by the Vista dealer with a considerable "grain of salt."
The same would naturally be equally true for the Prestige Dealers value proposition.
Advanced Film Solutions is unique in having a thorough and extensive familiarity with both solutions. 33 years with 3M and as their former National Sales Manager of 3M window Film and setting up the Florida Prestige dealer network.
Curiously if you GOOGLE "Feldman prestige commercial presentation" you will see exactly what I mean! That was three years ago and I have learned a great deal since that time!
Let me give you the "Reader's Digest" comparison:
Ask for me, Mike Feldman.
Wherever you are, I'll help you separate fact from fiction when it comes to nanotechnology window films.
We aren't just another window tinting company!
Our business plan at Advanced Film Solutions certainly wasn't created accidentally.
We developed a strategy that would allow us to compete and win in every residential or commercial consumer niche.
High End - Deed Restricted or gated communities, golf communities, condo's and town houses. Gulf, Bay or lake view properties. High end retail stores (jewelry, curious, furniture, rugs, clothing retail stores and financial institutions.
Affluent homeowners are comparing our Vista Terre and Huper Optik Ceramic Films versus the 3M Prestige Film.
A prototypical Vista or Huper Optik dealer would naturally be biased toward their own product solution. This would challenge the researching consumer to view the selling "pitch" by the Vista dealer with a considerable "grain of salt."
The same would naturally be equally true for the Prestige Dealers value proposition.
Advanced Film Solutions is unique in having a thorough and extensive familiarity with both solutions. 33 years with 3M and as their former National Sales Manager of 3M window Film and setting up the Florida Prestige dealer network.
Curiously if you GOOGLE "Feldman prestige commercial presentation" you will see exactly what I mean! That was three years ago and I have learned a great deal since that time!
Let me give you the "Reader's Digest" comparison:
- Vista and Huper Ceramic Films are available in a 30% Visible Light Transmission which surpasses the Prestige 40 in heat rejection (we qualify for the energy rebates, they do not!)
- Our Ceramic Films do not have a noticeable "blue shift". Their films alter the visible hues to a bluer color changing the ambiance of the room.
- Ceramic films do not present iridescence "rainbow effect" on the transmitted light. The prestige films do produce this multi-colored effect on light color walls or tile.
- Ceramic Films have a durable color fast scratch coat. The prestige color is a virtue of a dyed layer on the top surface of their film. These colors can be scratched from the surface on all of their "tinted" versions.
- Optical clarity. Our films have no distortion or haze effect. We will match any Prestige film side by side for visual clarity!
- Take the Huper or VISTA Challenge and compare them side-by-side. You will observe with your own eyes why Huper and VISTA win!
Here we did a side-by-side mock-up installation against prestige film. The blue and haze were obvious and our prospective client is now our satisfied customer! - Neither Vista or Huper Ceramic Films interfere with cell phones, wireless, or fiber optic EM transmissions.
- Neither Huper or Vista ceramics or Prestige add any reflectivity to the glass.
- Huper Optik ceramics do not corrode in humid environments. Prestige will not corrode. Any implication from their side that our ceramic films corrode is pure fabrication.
- All Ceramic Films, and metal films work better when the Sun is at an acute or obtuse angle. Prestige is similar in that respect, as is clear glass. Implications that their film meets some type of extraordinary testing standard is 100% disingenuous.
- Vista Ceramic Terre Films and Huper Optik Ceramic Films are NFRC Certified by the DOE. 3M prestige is not. Our specifications are documented, tested and approved. So when they overstate their performance by making extraordinary claims about 97% IR Rejection, or worse yet; 97% of the heat, it's small wonder the window film industry "cries foul!"
- They "invented" window film and make thousands of products.
-Response: They are a terrific company and they did not invent window film, they patented a metal application to polyester films. That was 40 years ago and lots of things have changed. - They can use Windex, we can't?
-Response: utterly ridiculous particularly with prestige film. Take a Scotch Brite abrasive sponge to their film and watch the color come right off. Do the same with Vista or Huper! Go on. .you'll see who has a hard coat! - Better Warranty?
-Response: Our films have a lifetime warranty as do theirs! - "We are 100 plus years old; and 'they' may not be around in the future!"
-Response: Anything can happen, nothing is forever; but CP Films is the largest window film manufacturer in the world. DuPont polyester isn't a fly by night company the last I checked. We hope that 3M stays profitable for the next 100 years and we hope that we are all profitable and solving Sun related problems for decades to come!
Ask for me, Mike Feldman.
Wherever you are, I'll help you separate fact from fiction when it comes to nanotechnology window films.
We aren't just another window tinting company!
Good on ya, Whack it up em.
I've been in the industry for 28 years here in Australia & have used DTI (now Bekaert/ Solargard) for about 24, Also use a lot of Vista V14 Dist. by MEP Films/ Cortaulds (At one stage I'm sure it was marketed as Vista Ultima) Basically, zero failure with either product in all this time & I'm installing in Queensland with fairly constant temps of winter 24c & summer 32c. I was taken by your stance & presume you are an older fart like myself with considerable time devoted to the solar control industry which is now being contaminated by the new bloods to the game who have no or very little background or product knowledge/ or experience. I too have to contend with similar bulls- $%t when quoting but still come out with a 99% conversion rate which I put down to good old fashioned Honesty when doing the sell. I was actually just on the net to find out the relevance of Nanotechnology, the new "Techo" sell phrase which I'm sure everyone will have in their product soon, whether its in there or not (even though it always has been)
Best of luck with your awareness campaign. and I'm not going to say anything about putting bloody shrimps on the barby, so don't wait for it cause it's not going to happen. And how the hell do some people get to 3000 characters? Cheers, Brenton.
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I couldn't (and didn't) say it better.
Educating consumers is critically important. Many trust a well known brand name and their LOGO. The product should equal or exceed that reputation. If it does not; it;s the consumer that suffers.
We deal in FACTS.
Oh. .and yes. .I am older than dirt!
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Hi Brenton,
Welcome! We are the distributors for Huper Optik in NZ. So far Huper is not in Aussie, but I can arrange something for you. It is true, everybody is now jumping on the bandwagon, Madico, Johnson's, Bekaert. I have tested them all against Huper Optik, they all fall short. Too reflective!
I am the baby in this circle,with only around 14 years experience. I must confess, we used to use MEP films but changed, because the NZ operation is run by amateurs. We have used Johnson's for the last few years without any hassles, literally a carbon copy of MEP, but without the politics and back stabbing. Contact me some time,look up Huper Optik New Zealand. Cheers, Rolf
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