Paralysis Through Analysis-Window Film Consulting USA

If the first quarter P&L has you scratching your head and your telephone isn't ringing off the hook you probably think that the economy has eroded your business and that it's time to "hunker down."



You know what your expenses are and the true cost to maintain your business on a solid track. 

It may be time to reevaluate your 2008 business plan!

There were some factors that have had an impact on your profitability. 
  • The cost of gas and rising utility expenses.
  • Your film price may have increased.
  • Warranty cost factors (time and materials) That new film has lost you prestige in your own market. Rainbow looking films might look great in the Land Of Oz, but not on your customer's windows. And how about that scratch coating (what scratch coating?)
  • Your installed price has been reduced based on competition from another dealer set up with the same brand that you carry or by a competitive brand dealer.
  • Your advertising efforts do not earn the return on investment as compared to previous first quarter results of previous years.
  • You may have reduced your manpower based upon your 2007 results to lower operational costs, but the workload has only increased for your remaining staff  creating a burden and disgruntled employees.
You are "looking" for answers but no one seems to have figured out an answer!

Let me state emphatically that it's time to take stock in what you are doing to drive sales and consider a Consultant to provide an objective review of your entire operation and guide you through this volatile economic situation.

Here are just a few questions that YOU need to answer for yourself:

  1. Can you define your market share versus your local competition?
  2. Where are you winning and where are you losing?
  3. Has that new dealer that your manufacturer or distributor set up impacted your sales or profitability?
  4. Is the cost of maintaining your current brand of film worth the lost revenue because you can not compete in the lower cost markets or the vast mid-range marketplace?
  5. Are the terms of sale effecting your cash-flow situation?
  6. Does your current brand respect your unique situation and provide advertising or marketing assistance?
  7. Are your marketing materials current and persuasive?
  8. Does your current brand treat you like a valued customer or a servant?
  9. Does your co-op get processed in a timely manner or. . .?
  10. Is it time to reach out for assistance?
Here's the bottom line.

We can assist you and guide your marketing, Internet positioning and selling efforts. No baloney, slogans or wishful thinking.

Give us 2 days of your complete attention and we will develop a sales and marketing plan customized for your specific marketing area, whether you stay with your current brand of film, or decide to make that change. Your sales will increase by 50%.

Call Advanced Film Solutions

877-575-3456

Ask for me; Mike Feldman

Yeah. . I know all about your current brand.  All Consultations are 100% Confidential.

Don't wait any longer, your current manufacturer isn't getting any smarter, as you undoubtedly know by now!

Tell me I am wrong?

This song is dedicated to the "holder ons" among you!

Cry For Help?

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