Staying Ahead Of The Window Tinting Film Curve
This wacky window film business can vex anyone given the environment we compete in and the cyclical nature of the economy and the peculiarities of Nature.
I've watched as some very bright dealers kept their marketing message geared to the hurricane fears of 2004 and 2005. These folks were riding high back then and are now looking at a mountain of debt and lost opportunity. Declines in sales prompted many manufacturers to reflexively add new under-capitalized dealers to compete with these once large dealers.
2009 hasn't fared much better for these hurricane obsessed window tinters. 4 years without a storm in FL??
The BEAR market has their CFO's counting the beans closer to their vests than at any time I can recall since 1975!
It doesn't take a genius to figure out that the "old rules" are kaput!
So how does an independent window film company stay ahead of the curve and the competition all at the same time?
I see the entire State of Florida like a vision in my head.
Miami to Ft Lauderdale up the coast through Stuart and Ft. Pierce. Vero Beach through Cocoa and up to Daytona and Jacksonville over to Orlando. The Panhandle from Pensacola to Tallahassee. Ocala and Gainesville, Tampa and Sarasota to Marco Island.
Consumers looking for solutions. Competition beating a silent drum of boring, brand hype and wishful thinking. Maybe they are ripping their film pretending they actually passed the wind storm tests??
Sure any one would want a 3M film that seems hard to rip but still fails wind storm tests and cycling tests.
Why would they want to have a film that actually passed independent tests? Perhaps because our films actually PASSED??
I've watched as some very bright dealers kept their marketing message geared to the hurricane fears of 2004 and 2005. These folks were riding high back then and are now looking at a mountain of debt and lost opportunity. Declines in sales prompted many manufacturers to reflexively add new under-capitalized dealers to compete with these once large dealers.
2009 hasn't fared much better for these hurricane obsessed window tinters. 4 years without a storm in FL??
The BEAR market has their CFO's counting the beans closer to their vests than at any time I can recall since 1975!
It doesn't take a genius to figure out that the "old rules" are kaput!
So how does an independent window film company stay ahead of the curve and the competition all at the same time?
- The darker window films will assume the sweet part of the market since power companies are offering rebate driven incentives reward the darker VLT window Films.
- Be prepared to do one window or one room at a time! We never set a minimum charge or a bottom limit for an installation. Quite frankly we will do a window over their bathtub if that's what a consumer wants!
- People are sick of one dealer disparaging another companies product or dealer. The temptation remains high (OBVIOUSLY!)
Consumers do more research before having you come to their homes. - Stay upbeat and passionate about what you do every day. This isn't a job, or a living ; it's an avocation rather than a vocation. Never lose that spark of joy in your business!
- Listen to experts but always make your own choices!
- If it isn't working for you then do it differently!
Question authority, never accept clichés and absurd corporate-speak. - Somewhere someone is sitting in a quiet place loading a bullet with your company's name on it into a gun aimed at your company and your companies market share! It might just be me!
- Get the brands that exceed consumer expectations rather than pretending you can meet them.
I see the entire State of Florida like a vision in my head.
Miami to Ft Lauderdale up the coast through Stuart and Ft. Pierce. Vero Beach through Cocoa and up to Daytona and Jacksonville over to Orlando. The Panhandle from Pensacola to Tallahassee. Ocala and Gainesville, Tampa and Sarasota to Marco Island.
Consumers looking for solutions. Competition beating a silent drum of boring, brand hype and wishful thinking. Maybe they are ripping their film pretending they actually passed the wind storm tests??
Why would they want to have a film that actually passed independent tests? Perhaps because our films actually PASSED??
Posted by Mike Feldman at 10/10/2009 1:55 PM 
Categories: Advanced Film News, Armorcoat Solar Gard, Crime-Home Office Burglary, Consulting Coaching
Tags: Florida window film
Categories: Advanced Film News, Armorcoat Solar Gard, Crime-Home Office Burglary, Consulting Coaching
Tags: Florida window film
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