The Inner Circle: Selecting Window Tinting- Gut Feeling or Knowledge?

The Inner Circle

Advanced Film Solutions WindowFilmUSA.COM

The Inner Circle: Selecting Window Tinting- Gut Feeling or Knowledge?

Selecting Window Tinting- Gut Feeling or Knowledge?

In the old days consumers would "go with their gut" when making buying decisions. They'd recognize one particular brand or logo and without doing any homework or research they'd buy it!

We've all made that mistake in the past haven't we?!!

No one would make that silly mistake ever again. . would we??

This is the Brand power that marketing managers make noise about every time they give a talk on brands like Coca Cola, 3M and FEDEX The lazy thinking marketing types who rest on their past history as though something done in 1952 has anything to do with relevancy today?

Were that true all our kids would be outside playing with their yo-yo's and hula hoops!

It sure helps when/if the product solution, the objectively measured performance, lives up to that brand impression; that "gut" feeling!

When it doesn't or you do your research and discover that even their own brand users are heading toward better performing competitive solutions. . well that can be a real eye opener!

Nope- -This isn't the time to go with a "gut" feeling.

2010 economic realities really require us to USE OUR BRAINS!!

That's why we launched Windowfilmusa.com

We carry the best performing window films with quantified, documented NFRC performance characteristics.