Window Film In The USA - The Right Time?
We all know about the crappy economy and the costs of energy rising throughout the USA.
I'd never have guessed that upon leaving 3M and launching my own window film company we'd all be facing the worst economy in the last 80 years.
Talk about "timing being everything?"
The window film business is a very mature industry dating back to the 1950's.
The originality and innovative aspects of the business long ago eroded into a commodity type business. You know this is true when you see my alma mater 3M re-boxes films made elsewhere and begin their migration from viable independent dealers to depot type installation people.
The cost of entry into this business has historically been low and the various manufacturers have knowingly encouraged this lower class Flea Market mentality by not requiring standards be met or quotas attained.
This creates low cost installations that they surmise would encourage more film sales.
They talk in internal meetings about the green movement but fail to educate the consumer about the benefits of window film.
That responsibility has fallen on the local independent dealers who have suffered huge declines in sales these last several years particularly now during the Great Recession.
If this all sounds like Gloom and Doom you'd be incorrect. In adversity there is quite frequently opportunity!
The economy and the failure of the large manufacturers to offer a business VISION has weakened their smaller local dealer and made our strategies at Window Film USA a winning plan with huge growth potential.
The Best In Window Film
From Sea To Shining. .Sea
877-428-3456
I'd never have guessed that upon leaving 3M and launching my own window film company we'd all be facing the worst economy in the last 80 years.
Talk about "timing being everything?"
The window film business is a very mature industry dating back to the 1950's.
The originality and innovative aspects of the business long ago eroded into a commodity type business. You know this is true when you see my alma mater 3M re-boxes films made elsewhere and begin their migration from viable independent dealers to depot type installation people.
The cost of entry into this business has historically been low and the various manufacturers have knowingly encouraged this lower class Flea Market mentality by not requiring standards be met or quotas attained.
This creates low cost installations that they surmise would encourage more film sales.
They talk in internal meetings about the green movement but fail to educate the consumer about the benefits of window film.
That responsibility has fallen on the local independent dealers who have suffered huge declines in sales these last several years particularly now during the Great Recession.
If this all sounds like Gloom and Doom you'd be incorrect. In adversity there is quite frequently opportunity!
The economy and the failure of the large manufacturers to offer a business VISION has weakened their smaller local dealer and made our strategies at Window Film USA a winning plan with huge growth potential.
- We have developed superior installation capabilities throughout the USA.
- The brand loyalty based strictly on perception (3M makes the best film? Not by a long shot!) has become as outdated as hula hoops! Today's smart consumer does internet research and gathers competitive intel. Failure to do this in 2009 would be incredibly foolish. We love comparisons!
- There are innovative window films that solve consumer issues at competitive pricing. The days of exclusivity and fooling customers is in the past. Imagine limiting your choices to one brand? Ridiculous!
- We simply love to compete and since we offer nearly every leading window film except 3M- we are well positioned to clear up any misleading information or ridiculous pricing (particularly from one of their depot types or marked up in store agents)
- NFRC Certified Films that perform on your glass.
No nonsense window films that have been tried and tested. This offsets hyperbole and misleadingclaims like 3M's 97% heat rejection or that their film works better at angles. - Films with superior optical clarity.
- Lifetime warranted films that will never corrode or change colors.
- Shatter films that offer energy savings along with security protection
The Best In Window Film
From Sea To Shining. .Sea
877-428-3456
Posted by Mike Feldman at 11/15/2009 6:06 AM 
Categories: Windowfilmusa.com
Tags: Window Film USA tinting comparisons Hot summer
Categories: Windowfilmusa.com
Tags: Window Film USA tinting comparisons Hot summer
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