Advanced Film Solutions Charting The Web With Window Film

There is absolutely nothing that gives me a greater kick than watching window tint shops across the country copying this blog.

They cut and paste word for word (seldom with attribution) or changing a word or two or removing my name or company with their own company name. Then suddenly it appears on their copy cat blog. Just amazing.

One guy actually changed my preferred brand of window film(s) substituting VISTA with 3M?? 

That was the cruelest cut of all.

Hath you no pride?? 

I get it.

Imitation is the sincerest form of flattery?

This reminds me of a story one of my 3M dealer friends told me back in the 1990's.


This particular dealer had built his business from the ground up.

At that time he had decided to leverage the "family owned" part of his resume as a major part of his selling approach. 

He created a selling piece that he'd always leave behind that would highlight his education and Boston upbringing. 

He'd mention his collegiate hockey career and injury that altered his path and the love and marriage to his childhood sweetheart. . .

he ended with a heartfelt pride in his two cute as a button young daughters who were the joy of his life.

This came to a climax one day when he followed a local window tinting rival into a sales call.

He went through his "pitch" and did a trial close by asking the prospective client to read his resume so that he'd get a feel for the type of business person he was, and how he would astonish his clients with customer service.

The client quickly glanced at the resume and said:
"Hey. .something is very wrong here!"

The client frowned and told him that "what he was doing was shameful!

He reached into the top drawer of his desk and handed him a form letter with his competitors logo at the top.  It was the "resume" of his competition??
Only it wasn't!...

That 3M Dealer suddenly realized what was going on.

The client had handed him a resume of his competition but it was his own life story that he read!

The only difference was his name and the letterhead.  His competitor had apparently wed his wife and had fathered the same two cute as a button daughters!!

He  stood there reading his own life??

I still get a chuckle when I recall the incredulous look on this fellow's face as he retold the story.

"That SOB stole my life, he cried!"

Damn I love this window film business.

Where else could I have this much fun?

Mike Feldman

Not your average tinter

 

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