The IR Wars - Or How Korea Out Did Window Film Fibs
. . .97, 98, 99 %
The Koreans were represented by numerous companies that displayed their wares at this weeks SEMA show.
They claim to have out IR'd the exagerrated claims made by 3M Prestige.
After all 3M claims to block 97% of the infrared and unfortunately many of their dealers tell clients they block 97% of the heat??
Later they added an asterisk* and tiny print claiming they actually blocked 97% of the IR between *900-1000 NM (seriously!) pretending this disclaimer actually has some import.
This weak willed industry cried foul and issued white paper after white paper. That didn't stop'em.
The NFRC's objective criteria comparing specific performance on the exact same glass configurations measuring TSER and Shading Coefficient had no effect!
So it's no wonder that the Koreans have taken that nonsense and now state emphatically that they block 99% of the same narrow wavelength. Eureka!!
Tired of false claims?
If they keep going they will shortly out-perform all films at that silly angle test or claim motivation by Monarch Butterflies.
Caveat Emptor 100% of the time!
Consumers have to be vigilant and that's why Window Film USA and Advanced Film Solutions promote Huper Optik nano-ceramic films.
Factual NFRC rated performance. Non-reflective-patented and effective.
Call us toll free 877-575-3456
The Koreans were represented by numerous companies that displayed their wares at this weeks SEMA show.
They claim to have out IR'd the exagerrated claims made by 3M Prestige.
After all 3M claims to block 97% of the infrared and unfortunately many of their dealers tell clients they block 97% of the heat??
Later they added an asterisk* and tiny print claiming they actually blocked 97% of the IR between *900-1000 NM (seriously!) pretending this disclaimer actually has some import.
This weak willed industry cried foul and issued white paper after white paper. That didn't stop'em.
The NFRC's objective criteria comparing specific performance on the exact same glass configurations measuring TSER and Shading Coefficient had no effect!
So it's no wonder that the Koreans have taken that nonsense and now state emphatically that they block 99% of the same narrow wavelength. Eureka!!
If they keep going they will shortly out-perform all films at that silly angle test or claim motivation by Monarch Butterflies.
Caveat Emptor 100% of the time!
Consumers have to be vigilant and that's why Window Film USA and Advanced Film Solutions promote Huper Optik nano-ceramic films.
Factual NFRC rated performance. Non-reflective-patented and effective.
Call us toll free 877-575-3456
Posted by Mike Feldman at 11/7/2009 11:42 AM 
Categories: Windowfilmusa.com,Consulting Coaching,Huper Optik
Tags: IR rejection ceramic films
Categories: Windowfilmusa.com,Consulting Coaching,Huper Optik
Tags: IR rejection ceramic films
Mike, you crack me up! You should be a comedian!
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It's all snake oil and unfortunately it will continue until we all take this business seriously.
Until then I'll make fun of any company that makes ridiculous misleading claims.
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What do you suppose a 5 yr Korean MFG warranty says about the product?
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Good point!
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