Day Dreaming Window Film

"If you even dream of beating me you'd better wake up and apologize."

Muhammad Ali


There aren't many corporate types who leave a company like 3M (after 33 years)  and grow their business to being one of the larger window film installation companies in the USA.

Add to that the fact that we have not had any hurricanes in Florida since 2005 and are suffering through the worst economy since FDR.


Here's my secret to success. . shhhhhhh don't tell anyone!

  1. Never fully believe what any supplier or manufacturer or their representatives tell you. Nod politely and act like you are engaged in whatever baloney they are telling you.

    Remember you are accountable to yourself not some Doogie Howser type driving a company car wearing a logo on his/her shirt.

  2. Bigger is not better.

    Fast conquers big/slow organizations.  If you have staff that answers your phones or makes you a cup of coffee; you are a bone head!

    We win consistently because we are better-not because we are bigger!

  3. Be creative!  I know that most folks find it difficult to be exciting or original. Your medical career has probably never moved beyond that flu shot, and by now you know you'll never get that astronaut job with NASA.

    Window Film is a fun and unique business that crosses many economic strata and traverses the residential and commercial markets. You can, and must find your value and differentiation.

  4. Being me, having Window Film USA or Advanced Film Solutions means we don't have to parrot some corporate line.

    We choose to promote one film over the other not because we can make more money, but rather the documented value to our client is superior.

  5. Being smaller means we can answer our own phones and call people back quickly. We can explain in detail with NFRC certified facts why one choice may be better than another. 

  6. We out-work you.

    That's right!  I work longer, harder and do more to sharpen my skills than you do.

    I know more than you do about every window film particularly my competition's.  If they change who they buy their dual reflective film from; I want to know about it! 

    MOTIVATED TO WIN. 

    Golly Wally, Where Else Can I Have This Much Fun? 

  7. See the big picture but take care of the little things.

    Know your place in the scope of things.

    We can't be all things to all people.

  8. Get over your ego. Take it from me I would love to hear a drum roll when I enter the room (execution?) but it ain't gonna happen!

    I never tire of winning (particularly against 3M) which reminds me that you have to get past your anger and frustration at losing to an inferior product.  Learn from defeat.

  9. Have passion for whatever you do.

    I don't care which film you represent.  We all need to have a passion for excellence, enthusiasm for your clients and people.

  10. Keep your word. Ethics matter and

    Never ever lie!

Mike Feldman

 

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Comments

  • 11/10/2009 4:57 AM Rolf wrote:
    Hi Mike, it's been a while, we've been in survival mode for a few months over our winter. Things are humming again and Huper Optik is shining (figure of speech only)
    This blog entry above is just how I feel here..... but on a slightly smaller scale. We are in different markets, but the same ethics hold true. We have set up Master Tinters here as a network and it is inspiring to work with like minded people, who have morals and seek to offer genuine advice. Unfortunately we can not support CP Film's representatives here, they are the 3M of NZ. (You may want to strike the last remark, before publishing)
    I wish you well and follow your entries with interest every day!
    Rolf
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