Raising The Bar How EnerLogic Low E Set The Standard
There is nothing that makes me more alive than competition.

When the game is on the line, that's exactly where I like to be.
We all know that the economy has been tanking for years and unemployment rates continue to soar. Energy costs are rising and most of us are living on tight budgets.


We attacked the low cost competitors by rounding out our portfolio by acquiring SunTek, LLumar, Global, Sun Gard, Hanita and the economical Solar Gard and Armorcoat Films.
Having worked for 3M Window Film (yeah. .33 years!) We set up the tactical plan to win against my former company in every potential scenario.

Huper Optik clarity
Our logic is persuasive:
- Offer superior solutions that can be measured and quantified.
- Attack their perception of value by demonstrating factual NFRC advantages in every category.
- Highlight their exaggerated claims about IR rejection or nonsense about working better at angles.
- Prove that they have no advantage in hard coats or scratch resistance.
- Point out their marketing of re-boxed ceramic films (I could highlight the others) and how limited these films are compared to the patented Huper Optik films.
- Promote the true innovation capabilities of Solutia a multi-billion dollar company that is easily the world leader in window film sales.

No other film comes close to EnerLogic in the range of features, advantages and benefits our clients experience.


It's such a dramatic gap between this solution and 3M's Low E film it hardly seems a fair battle.

The true winner is the consumer; residential or commercial and government.
Fact over hype.
Reality over perception
Reality over perception






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