Two Wrongs Make A What? Window Tinting Dilemmas
Let's say you could hoodwink people into believing that you have a window film that is nearly clear; yet somehow miraculously can block more heat than a limo tint or a silver metal film.
After all a limo tint can block 65% of the total solar energy, and heck a silver film can do even better than that by easily blocking 80% of the TSER.
You couldn't use a thermometer or show any accurate energy cost reductions since your magical film might block a hair over 50% of the solar energy. That wouldn't be very impressive when you got your next electric bill.
Well 3M window film dealers show a BTU meter and an IR heat lamp that coincidentally measures IR at a very finite wavelength. This confuses and tricks consumers into believing the Earth is flat and that Santa Claus is real.
Jumping Jimminy- -It's Simply Magical!
Since their heat lamps IR wavelengths don't include visible light; nearly 50% of the solar energy isn't being demonstrated at all (only they never tell you this when you're watching their magic trick illusion at a Home Depot store)
That would be too simple.
No- -these geniuses have figured out how to out do 3M prestige film at their own trick by using their own phony BTU demo.
My sales team would be able to take an IR lamp and BTU meter to a client's home and deceive them better than that 3M Home Depot demo.
You'd have to be pretty creative wouldn't you?
After all a limo tint can block 65% of the total solar energy, and heck a silver film can do even better than that by easily blocking 80% of the TSER.
You couldn't use a thermometer or show any accurate energy cost reductions since your magical film might block a hair over 50% of the solar energy. That wouldn't be very impressive when you got your next electric bill.
What on Earth would you do?
Well 3M window film dealers show a BTU meter and an IR heat lamp that coincidentally measures IR at a very finite wavelength. This confuses and tricks consumers into believing the Earth is flat and that Santa Claus is real.
Jumping Jimminy- -It's Simply Magical!
Forget for the moment the countless white papers written by the knowledge leaders in this industry. The list is far too long to site.
IR Rejection White Paper BSF
Madico IR
IR Rejection White Paper BSF
Madico IR
It hardly mattered.
The gimmickry continues to this day and we can collectively stand on our soap box of integrity, but who is listening?
Nobody.
Now we understand that one creative company is about to release a window film that isn't much better at keeping the entire solar energy out of your home.
That would be too simple.
No- -these geniuses have figured out how to out do 3M prestige film at their own trick by using their own phony BTU demo.
Think about that for a moment.
My sales team would be able to take an IR lamp and BTU meter to a client's home and deceive them better than that 3M Home Depot demo.
Why just for poetic justice I could even show prestige readings and compare my magical film beating it.
I won't become a hypocrite to get an order.
Two wrongs don't make a right.
Two wrongs don't make a right.
PERIOD.
We'll stick with NFRC rated films . Objective-Documented-Factual Performance
Mike Feldman
ADVANCED FILM SOLUTIONS
Mike Feldman
ADVANCED FILM SOLUTIONS
Posted by Mike Feldman at 1/7/2011 5:35 PM 
Categories: Windowfilmusa.com, Huper Optik, Ceramic Film Versus Prestige, Consulting Coaching, Vista, LLumar 2012, Lumenesse
Tags: IR lamp trickery phony heat lamp trick 3M home depot demo prestige
Categories: Windowfilmusa.com, Huper Optik, Ceramic Film Versus Prestige, Consulting Coaching, Vista, LLumar 2012, Lumenesse
Tags: IR lamp trickery phony heat lamp trick 3M home depot demo prestige
Comments