The Inner Circle: Vista Film Our Competitive Edge-Advanced Film Solutions

The Inner Circle

Advanced Film Solutions WindowFilmUSA.COM

The Inner Circle: Vista Film Our Competitive Edge-Advanced Film Solutions

Vista Film Our Competitive Edge-Advanced Film Solutions

We incorporated Advanced Film Solutions four years ago this week.

Only a lunatic (like me) would consider launching a business at the moment the recession started. I was extremely motivated and as some of my competition might acknowledge, this enthusiasm has never wavered.

Being relentless is exactly who we are.

I thought I knew a thing or two about window film having spent a few years (33!) at 3M. What I really understood was the reality of the window film business.

Solutia's Vista, LLumar, EnerLogic and Huper Optik Ceramic Films were/are the best window films made in the world.

Frankly it isn't even close.

On the other hand, most consumers do not recognize their brands compared to the 3M Logo.

Therefore the task at hand was to communicate a compelling case for value over hype and reality over perception.

Might it be easier for a 3M window film dealer to get into your home for an estimate? Would a consumer have a preconception that because they were 3M somehow the film would be a better quality?

Could they go so far as to pretend that a window film made by a completely separate company; taken out of one box and thrown into a 3M box was better by virtue of the box and label on the outside?

Perhaps. .

As a Vista, Huper Optik, EnerLogic and Llumar dealer it is our objective to educate you so that the answer to the questions posed above is a resounding-"NO!"

As a consumer your knowledge concerning window film manufacturing processes, quality of adhesives and clarity and long term durability is limited at best.

My further assumption was that most clients would want the very best window film solutions for their homes rather than cheap knock-off alternatives. I quickly recognized that this is not always the case.

This is a business. I chose not to be obstinate but rather we decided to develop an alternative portfolio of films to compete directly against the bottom fishers in this town.

I'd love to brag about our 4,000 plus completed projects. I can point to homes and building across Tampa Bay and into Bradenton, Sarasota, Lakeland and Orlando.

That's yesterday; because each and every day we have to prove ourselves to our clients. We have to execute flawless installations and meet every requirement.

Our philosophy remains unchanged throughout the years:

Always offer the best solutions at a competitive price.
Never hard sell or play games with our customers.
Clearly identify the scope of the work. No hidden costs and no cutting corners.
Identify the exact NFRC performance of our solutions. Why is this important? It takes the BS out of the business and levels the playing field by protecting consumers from exaggerated claims and hyperbole.
Explain the differences between the films, including the all important aesthetics of the film.
Leverage the unique advantages of our phenomenal films like EnerLogic, Vista and Huper Optik.
Clearly explain why a client might have been hoodwinked at a Home Depot store by the 3M folks showing a trick demo designed to pretend their film works better than darker reflective films. If you think this scam simply annoys me; you simply have no idea!
Refer clients to the NFRC website where all of our films and the 3M films are quantified, documented by window system. I can assure you that there is no 97% heat rejection for Prestige Films or any mention of working better at angles (like all films and glass do!)
Respect the intelligence of our prospective clients.
Respect our prospective senior clients who are too often the victims of unusual sales tactics that are abhorrent for an ethical company.
Keep a sense of humor. Life is too short. . .