Huper Optik The Better Choice Over 3M Prestige

Call it the Battle at the Kitchen Window.

In home after home Advanced Film Solutions competes head-to-head against the 3M Prestige Films either marketed through Home Depot or their dealers.

As always Advanced Film Solutions prefers to deal in hard facts, documented performance and industry accepted terms.


Some background:

We spent 33 years at 3M and at one point I was the National Sales Manager of 3M Window Films. I understand how the 3M prestige films work arguably better than my 3M competition.

I certainly know how these films look on your glass.

Why homeowners are considering these films?

If you live in a deed restricted neighborhood or simply dislike the way a reflective film alters the appearance of your home; you'll be a prime candidate for Huper Optik Film (or prestige)

Why Huper Optik wins:
  • There are no dyes in our Huper Optik Film. There are dyes in the 3M prestige films.  Dyes fade or degrade over time. The light transmission is therefore less stable.

  • The Huper Optik Film has a much stronger scratch coating. The 3M prestige film scratches easily and the color can be removed from the film.

  • The optical clarity of the Huper Optik film is superior. This may seem subjective but a direct side-by-side  comparison would demonstrate the superior optical clarity of Huper Optik compared to prestige. It's not even close!

  • Solar Absorption: I only mention this topic because a recent client indicated that the 3M rep claimed Huper Optik would break the windows; or at the very least would make the room hotter than prestige. 

    This may sound valid but as usual it's utter nonsense. Both films have solar absorption that should be taken into consideration particularly on insulated glass units. Both Huper Optik and prestige 40 would be safe on IG units. There is no advantage one way or the other.



  • Heat rejection on angle: There is no advantage to prestige or any validity in their claims that prestige works better at angles.  All films work better at angles as does glass itself!

  • Prestige blocks 97% of the IR or better yet 97% of the heat. More hyperbole. Both Huper Optik and 3M block plus 90% of the entire IR spectrum. The 97% number is misleading because it refers to a very narrow IR bandwidth. There are numerous white papers written on this subject.
  • Pricing: Certainly pricing varies contingent upon the scope of work and the margins competing companies request. Our contention is that Huper Optik is the superior value based on the clarity, performance and durability of our film.
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877-575-3456

Posted by Mike Feldman at 5/5/2011 12:44 PM
Categories: Ceramic Film Versus Prestige, Comparing Advanced Film Solutions -3M Home Depot, Orlando window film window tinting, Vista, Huper Optik, Energy Savings Window Tinting 2012, Sarasota Bradenton Window Tinting
Tags: Huper Optik comparison shopping 3M Huper Optik Ceramic Film Tampa Lithia Florida Gated Community prestige versus huper optik Tampa Huper Optik
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