Tampa Window Tinting: Where Did The Hurricanes Go?

Forget all that nonsense from shutter companies in Florida who obsessed that window tinting shops were taking all of their business.

Rules abound about what we can, or can not say about window film and storm protection.

As we wind down another hurricane season; the truth is we have not had a single Florida hurricane since Wilma in 2005.

Who on Earth would have guessed that would happen?


Our Hurricane Dancers Had No Effect

I was still at 3M way back in 2005, and I can assure you the largest percentage of Florida window film sales was for security films.

It wasn't even close compared to solar control or the paltry car tinting numbers.

Straight back to Hurricane Andrew the wind that drove sales in Florida for all the manufacturers was hurricanes.

Now Florida homeowners are happy.  Insurers are ecstatic and property managers are smiling while all the storm business ambulance chasers are left in the lurch.

Hindsight they say is 20/20

When we launched Advanced Film Solutions in early 2007 we assumed, just like everyone else that we'd have hurricane activity to foster sales.

We also assumed the economy would continue to be strong albeit the housing market had already started to decline.

We assumed a lot of things that never came true.

The crappy economy has continued to stay crappy (how's that for a scientific analysis?)

No hurricanes for 6 straight years tends to alter your focus in this crazy business.

In a weird ironic way these events have forced us to develop business strategies that are more consumer targeted.

We've had to be more competitive and creative in building our solutions portfolio.



Quality, performance and aesthetics are more critically important to a frugal homeowner than ever before.

One might even claim we are all better business people because of the challenges?

That is until 2012 when we start watching out for hurricanes yet again. .


 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this post.
Comments
  • No comments exist for this post.
Leave a comment

Submitted comments are subject to moderation before being displayed.

 Name

 Email (will not be published)

 Website

Your comment is 0 characters limited to 3000 characters.