Something In Common
Sales people are the straw that stirs the drink for most businesses.
When we do well and those contracts are being signed we are confident.
When things are slow we blame ourselves.
When we lose; we get irritable.
So it's no surprise that when we do a sales call we look for the slightest edge to improve our chances of winning.
The charm is on!

Or perhaps your kids went to the same school?
The other day I had a sales call at a client's home looking to block the glare.
Turns out this guy went to my high school (a few years ahead of me!)
He grew up in the very same neighborhood.
I played this angle as subtly as I could.
I began by singing our high school fight song!
I played up my "Kid From Brooklyn" accent.
But when it came time to close the deal...
My new buddy tells me I am $50 higher than "the other guy"
My new buddy tells me I am $50 higher than "the other guy"
So much for sentimentality or high school camaraderie!
I dropped the price, won the order and left shaking my head.
I dropped the price, won the order and left shaking my head.





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